Technology

Instructional Design Models

Instructional design is a process that makes sense of training programs — breaking them down and creating them with a clear analysis of production needs and some well-tested knowledge transfer methods. Unlike ad hoc training development, instructional design uses structured models to turn training into measurable skill improvement and clearly defined learning goals.

What are Instructional Design Models

An instructional design model is a tried and tested framework that tells you how to design a training program. It is part of the overall instructional design process — from identifying required job performance and knowledge, to evaluating training effectiveness and learner outcomes.

Some key characteristics of a good instructional design model are:

  • Systematic — each stage is linked together.
  • Reproducible — lots of different people can do it and get similar results.
  • Focused on results — it’s all about measuring things and getting real production gains.
  • Scientifically backed — these models are based on psychology and learning theory.

Instead of guessing, instructional design model enables deliberate planning of learning experiences aligned with real job tasks and measurable business outcomes. Well-chosen, they help you understand where learners are now, where they need to get to, and how training should support that journey. Instead of guessing, you intentionally plan learning experiences that align with real job requirements and business goals.

Modern instructional design models work like flexible templates. You can rely on traditional instructional design models or adapt them to your context — it depends on your constraints, timeline, and budget. The right approach to instructional design directly affects the speed of delivery, the cost of the development effort, and the final outcomes.

A structured design and development lifecycle helps teams select effective instructional methods and appropriate instructional strategies, leading to fewer defects, faster onboarding, and safer operators.

When training is built without instructional design models, the problems are predictable:

  • Training is created on the fly, with no clarity on what performance it should improve.
  • Employees may complete training but fail to apply skills on the job.
  • Each new course starts from zero, repeating the same work.
  • There are no defined or validated assessment methods to determine whether training had any real impact.

Using proven instructional design models and structured practices solves these issues. A repeatable development process helps ensure that nothing critical is missed. When training is developed through a consistent design and development process, ensuring that nothing critical is missed. When instructional designers develop training through a consistent process, teams save time and resources instead of constantly reworking content.

As a result, quality improves: instructional designers develop training using proven instructional methods and appropriate instructional strategies, while built-in assessment methods make learning outcomes measurable. Over time, organizations mature their instructional design, scale developing instructional materials, and standardize how instructional design models are applied — creating training that delivers consistent, measurable business value.

Types of Instructional Design Models

All instructional design models can be divided into four categories based on their logic.

Type of instructional design modelsDescription ExamplesPros Cons
Linear (Process) ModelsA fixed step-by-step approach where each phase is completed before the next one. Often used for standard and regulated training on the shop floor.ADDIE, the Carey Systems Approach model, and the Kemp design modelEasy to plan and document.
Clear structure for SOPs and work instructions.
Good for safety, compliance, and certification training.
Low flexibility.Slow updates when machines or processes change.Hard to react to production issues quickly.
Iterative (Cyclical) ModelsTraining is developed in short cycles with frequent feedback from operators and supervisors.SAM, Rapid PrototypingFast feedback from operators and line leaders.Quick adaptation to new equipment or process changes.Useful for pilot runs and new production lines.Requires experienced instructional designers and process experts.Harder to control scope.Risk of delays without clear deadlines.
Principle-Based (Framework) ModelsA set of learning principles that guide how training should be designed for shop floor staff and how instructional materials are structured.Merrill’s First Principles, Gagne’s Nine Events, Universal Design for LearningFocus on hands-on learning and practice.Improves clarity of instructions for operators.Works well with SOPs and standard work.No clear development steps.Needs a process model (like ADDIE or SAM).
Evaluation ModelsModels used to measure training impact on production performance and validate learning outcomes.Kirkpatrick Model, Phillips ROI MethodologyLinks training to OEE, quality, and safety KPIs.Supports continuous improvement decisions.Applied after training launch.Does not explain how to create instruction or manage the development phase.
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Effective Instructional Design Models

ADDIE Model

The ADDIE model is probably the go-to choice for instructional designers, and there’s a reason for that — it just works. ADDIE stands for Analysis, Design, Development, Implementation, and Evaluation — it’s a full-on cycle of instructional design that all makes sense when you think about it.

  • Analysis: this is where you really start to get a handle on what you need to do — figuring out the desired performance outcomes, who your target audience is, and what they’re already working with.
  • Design: now you get the chance to hammer out the details — the structure of the course, the activities you’re going to include, and the best way to get your message across.
  • Development: creation of instructional materials such as videos, checklists, simulations, and assessments.
  • Implementation: this is where things start to get real — actually delivering the training course to your audience.
  • Evaluation: formative evaluation during development and summative evaluation after implementation.
ADDIE model

The ADDIE model seems to do particularly well in places where there’s an emphasis on predictability and accountability.

When to reach for the ADDIE model in your production workflow:

  • Maybe you’re dealing with certification programs for people working with hazardous equipment — in that case, predictability is a must.
  • Or you’re responsible for occupational health and safety training — here too, clarity and documentation are crucial.
  • Then there are those long-term training programs — you know, the ones that have predictable content and are all about building expertise over time.
  • And let’s not forget situations where every little detail needs to be documented for audits — that’s when ADDIE really saves the day.

ADDIE limitations:

  • Long time-to-market: the initial launch can take months.
  • Inflexibility: changes during the Development phase require a return to Analysis.
  • Risk of content becoming outdated by the time of release during rapid production modernization.

SAM Model (Successive Approximation Model)

The SAM instructional design modelis an alternative to ADDIE, created by Michael Allen in 2012. The model operates through short prototyping cycles with the constant participation of craftsmen, engineers, and operators.

The original SAM model is called SAM1 and has three stages:

  • Preparation: In this first stage, the foundation information is gathered and project expectations are set. Key activities are understanding the audience, defining goals, setting timelines and budget.
  • Iterative Design: Creating a design proof (a rough prototype of the instructions or simulation) and testing with a focus group of operators. The cycle of design → feedback from the shop floor → adjustments (usually 3-5 iterations).
  • Iterative Development: A more finished prototype is created and tested in this stage. Revisions continue until the product is ready for full release.

When to choose SAM in manufacturing:

  • Launching a new production line with uncertain training requirements.
  • Need quick feedback from foremen and operators.
  • The team works in Agile/Scrum.
  • Dynamic content (new technologies, process modernization).

SAM vs ADDIE

CriteriaADDIESAM
Time to first Release3–6 months before the first launchWorking prototype in 2–4 weeks
FlexibilityChanges are costly and slowChanges are built into the process
DocumentationFull and detailed documentationMinimal and living documentation
Risk levelLow risk if requirements are stableMedium risk due to possible scope growth
Best use cases in manufacturingCompliance trainingCertification programsHealth & Safety (HSE)Training for new equipmentPilot production linesProcess changes and improvements

Dick and Carey Model

Dick and Carey’s (1978) model breaks down the ADDIE process into a 10-step process with a strong emphasis on finding that balance between where you want to be and the content you actually have to work with, as well as how you’re going to figure out if it’s working.

10 Steps from Dick & Carey:

  1. Identifying the Instructional Goal: Think of that one overall goal in mind (for example, “being able to safely run a lathe without making a mess of things”).
  2. Do an Instructional Analysis: Break down that big picture goal into a bunch of smaller tasks that come together to make up the whole process (set up, start up, keep an eye on the equipment, shut down, and so on).
  3. Get a Handle on Who’s Going to be Learning this Stuff & What Their Reality is Like: What kind of experience and education are the people being trained bringing to the table, and what’s the work environment like (noise levels, lighting, working shifts—that kind of thing).
  4. Write Down Some Clear Performance Objectives: Numbers you can actually measure that will show if someone’s getting the hang of it (for example “being able to switch over in 15 minutes without messing up”).
  5. Work Out How You’ll Be Assessing Progress: We’re talking multiple choice tests, hands on practice with the equipment and all that.
  6. Figure out the Best Way to Teach this Stuff: What methods are you going to use (an old pro showing them the ropes, independent practice under supervision, simulated experience—that sort of thing).
  7. Develop Your Instructional Materials: Think along the lines of video tutorials, checklists, interactive diagrams that people can actually use to help them learn.
  8. Get Some Feedback From a Small Group First: Try out your stuff with a handful of operators to see if it’s actually any good.
  9. Tweak Things Based on What You Heard: Make some changes to what you’re doing and why, to reflect the feedback you got.
  10. Final Check to Make Sure This Stuff is Actually Working: One last check to make sure everything is working like you thought it would be.
Dick and Carey model

Peculiarities of the approach:

  • Constructive alignment: goals → assessment → content are aligned.
  • Backward design: assessment criteria (what the operator should be able to do) are written first, then content is developed.
  • Detailed: each step has a checklist and templates.

Application of Dick & Carey in manufacturing: The model is ideal for comprehensive training and certification programs where a transparent link between what is taught and what is tested is important. For example, training operators of new automated equipment or retraining programs for new production standards.

Gagne’s Nine Events of Instruction

This model focuses on structuring individual training sessions and modules rather than managing the full instructional development lifecycle. For example, training operators of new automated equipment or retraining programs for new production standards.

Robert Gagné formulated 9 learning events — a universal checklist for the structure of any training module or industrial training.

  1. Gain Attention: Video of a real incident, “What went wrong?” question, defect statistics.
  2. Inform Learners of Objectives: “Today we’ll learn the correct changeover sequence”.
  3. Stimulate Recall: “Remember how we worked on the old equipment”.
  4. Present Content: Procedure demonstration, diagrams, instructions.
  5. Provide Guidance: Step-by-step guidance, expert advice, tips.
  6. Elicit Performance: Practice on equipment under supervision.
  7. Provide Feedback: “Correct, but could be done faster” + explanation.
  8. Assess Performance: Verification task, test, practical exam.
  9. Enhance Retention and Transfer: Summary, workplace checklist, next steps.
Gagne's nine events

This model serves as a template for:

  • Video instruction structure for equipment operation (each event = video segment).
  • In-person on-site training (event-by-event agenda).
  • Micro-learning for work instructions (can be condensed into a 5-minute format).
  • Quality assessment of the completed training program (checklist: are all events present?).

Bloom’s Taxonomy

Bloom’s Taxonomy is a cognitive skills framework that’s been around since 1956 when Benjamin Bloom put it all together. It is an extremely useful framework for instructional designers when writing measurable learning objectives that are just specific enough and measurable enough to match the level of cognitive skill they’re trying after. And let’s not forget it’s also a great guide for figuring out how to write objectives and assessments that actually matter.

Six different levels of cognitive skills in Bloom’s Taxonomy, ranked from the simple stuff all the way up to the brainy stuff:

  1. Remember: basically remembering stuff like what’s the name of a part or in what order you have to do a series of things.
  2. Understand: that means being able to explain in your own words why something is so important, like a safety procedure.
  3. Apply: and then you get to put it all into action, like actually setting up a machine in real life.
  4. Analyze: and then you really get to put your thinking cap on and break things down into their different parts and figure out what’s causing the problems.
  5. Evaluate: here you get to be the judge and figure out which options are best based on certain criteria.
  6. Create: and finally, you get to make something entirely new like improving a process or suggesting new ideas.

How instructional designers can use Bloom’s Taxonomy:

  • When writing learning objectives, use a different action verb for each level.
  • Remember: just list off the steps in a procedure, or name off all the parts of the equipment.
  • Understand: explain in your own words how something works, or draw a picture of the process.
  • Apply: do the setup, or show off your safety precautions.
  • Analyze: go ahead and diagnose the problem, or compare different methods.
  • Evaluate: see how well someone is performing, or spot all the deviations.
  • Create: suggest some changes to a process, or come up with a new action plan.

And when it comes to assessing progress you should match the kind of task with the kind of goal you’re after.

Learning programs that get progressively more difficult: they start off with the simple stuff, like remembering, and gradually work their way up to the more brainy stuff like creating, giving the trainee a gentle push along the way.

Merrill’s Principles of Instruction (MPI)

In 2002, David Merrill formulated 5 principles of effective teaching based on a meta-analysis of instructional design best practices.

  • Task-centered: training is built around a real-world production task, not abstract theory.
  • Activation: employees recall or observe relevant work experiences.
  • Demonstration: skill application is demonstrated in a real-world work context.
  • Application: employees practice the skill with feedback from a trainer.
  • Integration: employees transfer the skill to their workplace and apply it independently.

Unlike other models, Merrill’s First Principles don’t describe development stages (like ADDIE), but rather define criteria for the quality of learning content. These principles can be easily integrated into any instructional design framework as a checklist for each module.

Merrill’s Principles emphasize practical, task-based learning with demonstration, practice, and feedback

Kirkpatrick Evaluation Model

The Kirkpatrick model (1959, updated in 2016 by his son Jim) is the standard for measuring learning impact. Four levels of assessment are arranged in order of increasing complexity and value to production.

LevelWhat is measuredToolsTimingValue
Level 1: ReactionTrainee satisfaction and content relevancePost-training surveys, trainer feedbackImmediately after trainingLow
Level 2: LearningKnowledge and skill improvementTests, practical tasks, equipment simulationsEnd of trainingMedium
Level 3: BehaviorChange in on-the-job behaviorSupervisor observation, audits, self-reports1–3 months after trainingHigh
Level 4: ResultsImpact on production KPIs (scrap, productivity, safety, downtime, OEE)Before/after data analysis, ROI3–12 months after trainingVery high

Expanding the Scope of Instructional Design

Instructional design is evolving with technology and educational practice. Some of the emerging trends and considerations are:

  • Technology Enhanced Learning: Technology has changed the learning experience. Virtual reality (VR), augmented reality (AR) and artificial intelligence (AI) are creating immersive and personalized learning environments. For example, VR can simulate real life scenarios, learners can practice skills in a safe controlled environment.
  • Micro-learning: It is delivering content in small bites. This is for learners short attention spans and just in time learning. Examples of micro-learning are short videos, infographics and quizzes.
  • Gamification: Gamification is adding game elements to the learning process to increase engagement and motivation. Techniques such as point systems, badges and leaderboards encourage learners to participate and achieve their goals.
  • Adaptive Learning: Adaptive learning uses data analytics to tailor the instruction to the individual learner. By analyzing the learner’s progress and preferences adaptive learning systems provide personalized content and support.
  • Social Learning: Instructional design can also enable social learning through group work, discussion boards and peer assessment.
  • Select Instructional Materials Design: Carefully choose and design instructional materials to ensure they meet the learning objectives and engage learners effectively.

Model Selection: Context Analysis and Combination

There is no single “best” instructional design methodology for manufacturing. The right model depends on the plant context, production goals, and risk level.

SituationRecommended modelWhy this works in manufacturing
Health & Safety TrainingADDIE + Dick & CareyFull documentation is required for audits.Clear alignment between learning goals and assessments.
New Production Line LaunchSAM + Merrill’s PrinciplesFast iterations support ramp-up.Strong focus on hands-on, task-based learning.
Onboarding Program RedesignBackward Design + KirkpatrickStarts with real performance results.Focus on Level 3–4 KPIs (behavior and production results).
Operator CertificationADDIE + Gagné + UDLLinear structure supports standardization.Clear module flow and better accessibility for all learners.
Training on New EquipmentGagné’s Nine Events + Bloom’s TaxonomyShort modules need clear structure.Gradual increase in task complexity improves skill transfer.

Common Instructional Design Mistakes in Manufacturing

MistakeProblemSolution
Skipping the Analysis PhaseTeams create video instructions without understanding real production needs.Define clear analysis deliverables: learner profiles, a skill gap analysis table, and an alignment map (production goals → learning goals → assessment methods).
Unclear Learning ObjectivesGoals like “understand quality” or “become a professional” cannot be measured.Use the ABCD formula and Bloom’s Taxonomy verbs. Example: A machine operator can perform a machine changeover in 15 minutes with no errors.
Evaluation Only at Level 1 (Reaction)High training ratings do not mean skills are learned or used on the job.Plan Level 2 and Level 3 assessments during the Design phase and reserve time and budget for delayed behavior checks.
Ignoring Cognitive LoadToo much information at once, small text, and theory explained during live machine work.Apply cognitive load rules: chunk information, show content step by step, use text with relevant visuals, and avoid reading text from slides.
Training as a One-Time EventSkills are forgotten soon after the training is completed.Build training as a process: spaced repetition, on-the-job follow-up tasks, supervisor mentoring, and peer learning. Skill transfer starts on the shop floor, not in the classroom.

FAQ

The ADDIE model (Analysis, Design, Development, Implementation, Evaluation) is still by far the most widely used instructional design model in manufacturing and for good reason. It’s a systematic approach to training that fits neatly with all the usual regulatory demands and audit requirements. The ADDIE model helps teams get really clear on what they’re aiming for, define roles properly, and keep on record the decisions they’ve made at each and every stage of the training lifecycle.You’ll come across the ADDIE model being used in all sorts of areas such as occupational safety courses, operator certification programs, and hazardous equipment training sessions. Its phase-structured approach makes sure that all the instruction is consistent, you’ve got reliable ways of testing people, and you can do a proper, formal evaluation at the end to check if the learning objectives have actually been met. For places with really tight regulations, it just makes sense to have a systematic way of doing things.But, of course, as manufacturers get busier and want to get new production lines up and running faster, then SAM (the Successive Approximation Model) is starting to get a look in. SAM is different because it’s based on an iterative process so you can build, test, refine and build again before the whole thing is locked in. That’s useful when you’re dealing with new, and possibly unpredictable equipment.

Choose the ADDIE model if your training requirements are pretty solid and you’re launching a big new program (like full operator certification) or you’ve got to have really detailed documentation for your ISO audits, and you’re comfortable sticking with the tried and tested. On the other hand, go for SAM if you’re dealing with new gear that you don’t know much about yet, you need to get the guys on the shop floor’s thoughts on things quickly, and you’re working to an ‘agile’ manufacturing schedule. Either way, your instructional designers just need to make sure that the materials and strategies they’re using are actually going to get the learners where they need to be.

Absolutely, using a mix of approaches is just common sense especially in manufacturing. A typical combination would be to use something like ADDIE or SAM as the overall framework, then use Gagne’s Nine Events to structure each module, Bloom’s Taxonomy to figure out what you’re trying to achieve, and Kirkpatrick to measure the impact. Most of the time, people just pick and choose the bits that work best for their project, integrating the materials and strategies within the design process in a way that makes sense.

Learning objectives are just what you think you’re going to teach (ie. a ‘teach perspective’). Learning outcomes are what you actually expect the learner to be able to do after the training (ie. an ’employee-centric’ view). These days, writing your objectives in a way that shows exactly what you want the learner to be able to do after the training (‘the operator will be able to…’) makes a lot of sense, and it should be measurable too so you can actually check if they’re doing it after the training.

Backward design is just an approach where you always start with the end goal in mind (eg. you want to reduce defects and increase productivity) then figure out what the operator needs to be able to do to achieve that, and then work backwards to make sure you’re actually teaching them that, rather than just slapping a nice training course together. This way you can be sure that your design and chosen model are actually producing some real results and measurable learning outcomes.

Implement instructional design models easily Convert ADDIE, SAM, and Gagne into interactive instructions operators can follow with control. Launch training

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